Services

SEO & Core Web Vitals

SEO is not a checklist you run once. It's engineering. I build sites that are fast, crawlable, and structured so Google understands what every page is about. Then I monitor the data and keep improving.

Technical SEO

Crawl errors, broken redirects, duplicate content, missing canonical tags, orphaned pages, bad internal linking. Most sites have problems nobody has looked at in years. I audit the entire site, fix what's broken, and build a structure that makes sense to both users and search engines.

Core Web Vitals & Page Speed

Google measures your site's performance and uses it as a ranking signal. I optimize for Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint at the code level. Not with a caching plugin. Conditional asset loading, proper image sizing, font optimization, render-blocking elimination. The stuff that actually moves the score.

Structured Data & Schema

I write JSON-LD schema markup by hand for every site I build. LocalBusiness, Service, Product, FAQ, whatever the site needs. Yoast handles the basics. I handle the rest. Rich results don't happen by accident.

Content Architecture & On-Page SEO

Title tags, meta descriptions, heading hierarchy, internal linking, keyword-targeted landing pages. I've built out SEO content programs for ecommerce catalogs with thousands of products and service sites with a dozen pages. The approach scales up or down, but the fundamentals are the same: every page needs a job, a target, and a reason to rank.

AI Search & Generative Engine Optimization

AI-powered search is changing how people find things. ChatGPT, Perplexity, Google AI Overviews. They pull from structured, well-written, authoritative content. The sites I build are already positioned for this: clean semantic HTML, proper schema markup, FAQ content that answers real questions directly. The fundamentals of good SEO and the fundamentals of getting cited by AI are the same thing.

Ongoing Reporting

I pull Google Search Console and GA4 data quarterly and turn it into something you can actually read. What's ranking, what's growing, what needs work. No 40-page PDF full of graphs nobody understands. Just the numbers that matter and what to do about them.

Common Questions

What's the difference between SEO and technical SEO?

Most people think SEO is keywords and meta tags. Technical SEO is the infrastructure underneath. Site speed, crawlability, structured data, internal linking, indexation hygiene. If the foundation is broken, no amount of content will fix your rankings.

Do I need to pay for ongoing SEO?

Depends on your goals. A one-time audit and fix can solve a lot. But search is competitive and Google changes constantly. Ongoing monitoring and quarterly reporting keeps you ahead of problems before they cost you traffic.

What Lighthouse score should my site get?

90+ is good. 100 is what I aim for. Most sites I build score perfect or near-perfect on desktop. Mobile is harder but I consistently hit 95+. If your site is below 70, there's significant work to do.

Can you help with content and keyword strategy?

Yes. I build out title tags, meta descriptions, FAQ content, and landing page structures targeted at the queries your customers are actually searching. I'm not a copywriter, but I know how to engineer content that ranks.

Want to know where you stand?

I'll run your site through Lighthouse and GSC and tell you exactly what's going on.

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